work experience
Director of Communications and
Human Resources
Legacy Healthcare Services — Raleigh, NC
August 2018 — Present
- Offers counsel to executives on communications content strategy, format, and delivery
- Partners with executives to build company narrative that reflects the company’s mission and promotes the value that Legacy’s services bring to the senior living industry
- Oversees all branding efforts for the organization, internally and externally
- Manages communication and human resources departments budgets
- Directs, mediates, and resolves high-level human resources situations
- Oversees media relations and promotions
- Directs the design and creative content for the company website, social media platforms, internal and external emails, and all marketing materials
- Manages and strategizes crisis communications
- Plans and oversees national meetings
- Created and cultivated the communication department for the organization of 2,600+ employees
- Vastly improved the flow of information from the executive level to all employees by developing internal communications strategy
- Developed communications protocols across a wide variety of platforms
- Successfully led company through rebranding and new website initiative in 2021
- Successfully led company through HRIS system transition in 2022
- Co-founder and producer of company podcast
Digital Marketing Strategist and
Graphic Designer
Kane Realty Corporation — Raleigh, NC
May 2018 to August 2018
- Developed strategic communication and marketing plans with key stakeholders of Kane properties to promote luxury residential properties
- Managed all SEM efforts for all nine Kane Residential communities
- Designed and implemented digital marketing strategies for current and future assets of the corporation
- Directed and designed tailored social media plans for all Kane Residential communities
- Created unique brand narratives for each property to promote individual brand voice with underlying theme of Kane’s overall brand narrative
- Directed, evaluated, and coached residential marketing teams monthly on delivery of residential brand via social media platforms and outreaching efforts
- Organized and led marketing meetings for all communities
Instructor of Public Speaking
North Carolina State University — Raleigh, NC
August 2017 to May 2018
- Responsible for teaching four sections of university-level Public Speaking courses (Fall 2017 and Spring 2017)
- Planned and designed course materials including class assignments, course syllabi, speeches, and an online student portal
Marketing Specialist and
Social Media Manager
Kane Residential — Raleigh, NC
February 2017 to May 2018
- Developed strategic communication and marketing plans for Kane’s 822-unit residential community
- Created social media strategy based on identified target audience
- Designed social media templates
- Assisted with budget management
- Assisted Director of Kane Residential with marketing strategy for other properties
Marketing and
Public Relations Intern
Kane Residential — Raleigh, NC
May 2017 to January 2018
- Created promotional materials for Kane Residential communities
- Designed, developed, and updated websites for current, new, and upcoming residential properties
- Strategized and designed promotional events to increase leasing activity at the communities
Graduate Teaching Assistant
North Carolina State University — Raleigh, NC
August 2016 to May 2017
- Responsible for assisting professors with course material and teaching in COM 322, Relational Communication (Fall 2016), and COM 230, Introduction to Communication Theory (Spring 2017)Planned and designed course materials including class assignments, course syllabi, speeches, and an online student portal
Walt Disney World Intern
The Walt Disney Company — Lake Buena Vista, FL
May 2013 to January 2016
- Disney College Program internship in merchandise at Big Top Souvenirs in Magic Kingdom
- Provided superior customer service to guests visiting the theme park while continuing the safe and efficient operation of a high-traffic merchandise store
- Contributed ideas for improvement at store meetings
- Devised a systematic plan that maximized the efficiency of stocking the floor in a timely fashion that met the needs of the high traffic public that is still used today